Bad Habit Custom Rods builds high-quality custom fishing rods for folks who’d rather spend a day on the water than anywhere else — even if it means skipping a few responsibilities. When they came to me for a new brand and logo, they knew exactly what they wanted: something laid-back and fun that also gave a nod to the “bad habits” every die-hard angler has (and loves).

Their mission is simple — get good-quality rods into the hands of all anglers, whether you’re a weekend warrior or the first one at the boat ramp every dawn. And they wanted the brand to feel like a real outdoor staple — rugged, honest, and just cheeky enough to feel like an inside joke among fishing buddies.