Magic Spoon

Cookies & Cream Cereal

Art Director: Devin Sullivan, Illustrator: Johnny Caltagirone

The Cookies and Cream cereal refresh introduces a girl jogging with her trusty Dalmatian, sharing the simple joy of running together.

The new look brings more energy and playfulness to the characters, making the packaging feel alive and connected. Every illustration celebrates their movement and companionship, giving the cereal a fun, dynamic vibe.

A box of Magic Spoon protein cereal titled Cookies and Cream featuring a cartoon girl with curly hair and sunglasses and a spotted dog. In the foreground, a hand is reaching for cereal in a pink bowl with a spoon. There is a purple mug and a bowl of blueberries nearby, and a colorful book or game on a blue table. The background is a gradient blue color.
Blue packaging for Magic Spoon protein cereal with a cartoon girl and a spotted animal wearing glasses and a bow, holding a spoon. The box highlights 13 grams of protein per serving, zero grams of total sugars, and 4 grams of net carbs, with flavor notes of cookies and cream.
A colorful promotional poster for Magic Spoon cereal, highlighting its health benefits and featuring a word search puzzle with words related to cereal, flavor, and adventure.
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