Bored Cow

Original Launch

Creative Director: Luke Kingma, Illustration/Design: Johnny Caltagirone

Bored Cow is an Animal-Free Dairy milk with the goal to build a better world. Over the course of 2023 I had the pleasure of helping them expand on their fun nostalgic brand through illustration and digital design. They started with 3 iconic flavors- Vanilla, Chocolate, and Strawberry.

With the launch of Bored Cow Original you now can replace all the uses of traditional milk in your everyday life. To highlight its versatility we set out to educate consumers of all of the fun planet-friendly recipes that are now possible with Bored Cow.

A purple box labeled 'Bored Bowl' with a geometric pattern, illustrations of a slice of pie, a mug with a smiley face, a whisk, an open book, a salad bowl, and a blender on the side, and the slogan 'The first milk alternative to do it all.'

Smartphone displaying a photo of a glass filled with milk and a straw, with the text "SIP IT" above, set against a purple patterned background with small flower overlays.

A purple box with a patterned interior, containing three cartons of Bored Cow, a dairy-free alternative to milk, with the text 'Give Cows A Break' on the inside of the lid.

Open multi-page cookbook titled 'The Joy of Boredom' on a purple background, with illustrated recipes and images of food and an animal-inspired food dish.

Colorful decorative poster with the words "The First Milk Alternative To Do It All" in bold, stylized font, against a purple geometric patterned background, framed with floral accents.

Four cartons of Bored Cow plant-based milk, each with different flavors: strawberry, original, chocolate, and vanilla, set against backgrounds that resemble the textures of their respective flavors.

Cartoon illustration of a small purple storefront with a striped awning, one window, and a door.

Illustration of a cash register with a receipt, a small screen, and a cash drawer.

A paper bag filled with grocery items, including leafy greens, a carton, a bottle, an apple, and a small container.

A cartoon illustration of a scuba diving mask and snorkel with a black face and purple background.

A cartoon illustration of a popsicle with a purple stick and a beige and white striped ice cream section.

Illustration of a cold beverage with ice cubes in a cup, with a straw, against a black background.

Colorful illustration of a shopping cart filled with various groceries such as vegetables, bananas, and other items.

Neon pink shopping cart outline on black background.

Illustration of a vintage computer with a purple monitor, keyboard, and mouse, black background.

A cartoon ice cream cone with a smiling face and large eyes on a black background.

A cartoon illustration of a purple piggy bank with a smiling pig face displayed on a screen, and a pink handle on top.

A diagram of a volleyball with shaded purple sections and black outlines, labeled with parts of the ball such as panels and stitches.