Kentucky Derby X Goldbelly

Creative Direction: Vanessa Ariel Art Direction: Johnny Caltagirone Print Design: Natalie Accorso + Lillian Crandall Photographer: Will Styer, Prop Stylist: Emilie Fosnocht, Food Stylist: Erin Acevedo, Production: MK Lee

The Kentucky Derby® partnered with Goldbelly to celebrate it’s 150th anniversary to create the Official Kentucky Derby® Party Kits. For the first time fans could watch The Most Excited Two Minutes in Sports® at home while snacking on authentic Kentucky treats and sipping Woodford Reserve® Mint Juleps out of collectible their very own 150th anniversary glasses.

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Digital collage showcasing Kentucky Derby themed party kits with various snacks, bourbon whiskey bottles, and party accessories, along with a boxed party kit image and promotional text.
A festive table setup for Kentucky Derby with food, drinks, horse figurines, flowers, and decorations celebrating the event's 150th anniversary.
Two people are holding glasses of a light-colored cocktail garnished with mint leaves and small black stir sticks, with a pink satin background.
Fifteen 150-year Kentucky Derby celebration items including snacks, drinks, napkins, coasters, and promotional material.
Celebratory Kentucky Derby party setup with Woodford Reserve bourbon whiskey, signature mint julep cocktail, snacks including cheese straws and spicy mixed nuts, Kentucky Derby themed coasters, paper napkins, and a jingle bell, all displayed on a red checkered tablecloth.
Celebrating Kentucky Derby with Woodford Reserve bourbon, mint julep cocktails, candies, cookies, pecans, roses, and Derby-themed decorations.
A table with various snacks, cups, and decorations, including stacked cookies, canned snack mix, wrapped candies, a bowl of snack mix, a hand holding a bowl, a hand pouring spice, toy horses, and a bottle of cocktail syrup, all on a green tablecloth with a pink curtain background.
Celebration setup with two cocktails garnished with mint, a large bottle of Woodford Reserve bourbon, a smaller bottle of Woodford Reserve cocktail syrup, a plate of caramel candies, a bouquet of red roses, assorted snacks including nuts and cookies, and birthday decorations indicating 150 years of Kentucky Derby.
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