Goldbelly Rebrand

Creative Director: Vanessa Ariel, Art Director: Kendall Lock, Illustration/Design: Johnny Caltagirone + Natalie Accorso, Photographer: Casey Feehan,

Goldbelly is an e-commerce food platform focused on bringing the world whatever they dream of wherever they are. Expanding restaurants customer radius from a few miles to the entire United States—shipping iconic foods to your door.

In 2021, Goldbelly decided it was time to refresh the brand identity to match the company it was growing into while paying homage to it’s root.

Pink text that says "goldbelly" on a white background.
Pattern of lips with teeth, featuring the phrases "Gold Belly" in yellow and "Perishable" in pink, on a blue background, creating a repeated design with shadows.
A cartoon-style gift box wrapped with a blue ribbon and bow, with the words "GOT BOY" written on the side.
A cartoon character resembling a mouth with red lips and a tongue, holding an envelope in one hand and a blue bag filled with envelopes in the other, with the letters 'GB' on the bag.
A cartoon astronaut riding a rocket with flames coming out, holding a fork and wearing a backpack.
Cartoon box labeled "Gold Belly" with an open mouth and lips on the side.
A cardboard box with colorful stickers, featuring a pink open mouth illustration and the words 'Gold Belly' and 'Perishable' in the center.
A collection of colorful stickers with various slogans and illustrations, including phrases like 'Cold Belly,' 'Travel with Your Tasty Buns,' and 'Rock Out with Food Love,' featuring designs of food, characters, and playful images.
Blue background with white bold text reading "GOLD BELLY".
Six colorful gift cards from Gold Belly, each with different denominations, featuring cartoon rockets and food-themed designs, arranged on a pink background.
A cardboard box labeled 'Gold Belly' with red, black, and beige colors, branding, and logos, with the text 'THIS SIDE UP' and upward arrows on the top left corner.
A man with dark hair and a beard wearing a black t-shirt with a graphic of an open mouth and the text 'GOLD BELLY' and 'FOOD LOVE' on it, smiling and giving a thumbs up with both hands, standing against a pink background.
A woman with long dark hair and glasses, wearing a black beanie and a black hoodie with white text that reads 'GOLD BELLy,' posing against a pink background, making a peace sign with her right hand.
A smiling man with short curly hair and a beard, wearing a black T-shirt with a burger illustration and the words "DAD BOD" on it, standing against a pink background.
A young man with short brown hair and a big smile, wearing a black t-shirt with a skull and crossbones graphic and a red heart that says 'Gold Belly', standing against a pink background.
A graphic featuring an open mouth with red lips, showing teeth and a blue tongue. Inside the mouth, the words "GOLD BELLY" are written in yellow. Above the mouth, the words "OPEN" are curved, and below it, the word "WIDE" is curved, all on a light blue background.
Next